Advinia Health Care
About the Role:
Advinia Healthcare is seeking a driven Customer Relations Manager to spearhead customer engagement and occupancy growth at our state-of-the-art Bishops Cleeve Care Home in Cheltenham. Reporting to the Group National Sales Manager, this key role focuses on generating and converting customer inquiries, driving admissions, and building strong community relationships.
Key Responsibilities:
- Achieve or exceed occupancy and average weekly fee targets, working closely with the Home Manager.
- Collaborate with National Sales Manager and Marketing teams to create and implement a robust marketing strategy, reporting on key performance indicators.
- Manage the entire customer enquiry process, from initial contact to resident placement, including show rounds, assessments, and care discussions.
- Ensure a consistent and empathetic customer experience throughout the journey.
- Promote the care home in the local community through proactive marketing efforts and events.
- Develop and lead home events to attract prospective clients.
- Provide training and support to home team members to ensure effective customer engagement.
- Build and maintain relationships with key local stakeholders, healthcare professionals, and referral partners (e.g., Trusted Care, Autumnia).
- Maintain a presence at local events and build a health care professional database to drive targeted referrals.
- Maximize bed occupancy by ensuring the home’s presence on relevant LA contract frameworks.
- Achieve and exceed sales KPIs.
Skills and Expertise:
- Proven experience in customer relations and sales within the healthcare sector.
- Strong understanding of the Bishop Cleeve area and relevant local contacts.
- Excellent communication and presentation skills.
- Ability to overcome customer objections.
- Experience in enquiry generation and conversion.
- Experience in managing and motivating teams.
Job Facilities/Benefits:
- Car allowance
- Competitive monthly commission scheme
- Quarterly bonus scheme
- Flexible pay Wagestream
- Free DBS
- Comprehensive benefits package
Why Join Us:
Join Advinia Healthcare and be part of a supportive and commercially focused team at a beautiful, new care home. With a lucrative incentive scheme and the potential for multi-site growth, you’ll find great opportunities for development and career advancement. The Home Manager is highly experienced and supportive, providing opportunities for participation in successful outreach programs.