Lighthouse Hotel Management
About the Role:
Lighthouse Hotel Management seeks a strategic Sales Manager to drive sales and marketing initiatives for multiple hotel facilities in Cambridgeshire. The role requires a proactive approach to achieving revenue targets and building strong commercial relationships.
Key Responsibilities:
- Assist in developing Sales & Marketing goals and strategies aligned with hotel business plans.
- Execute strategic commercial plans and monthly KPI reviews.
- Ensure sales and marketing goals are met for the hotel teams.
- Demonstrate leadership in revenue-generating departments, fostering a sales-focused culture.
- Support reactive sales teams in conversion processes.
- Develop partnerships with local organizations and brands.
- Develop strong community and public relations through participation in tradeshows, exhibitions, and networking events.
- Drive account penetration and new business development to achieve and exceed revenue budgets.
- Stay informed about brand initiatives and industry trends.
- Collaborate with the global sales team to drive fair share.
- Maintain a thorough understanding of brand compliance and values.
- Conduct weekly tele-sales and social selling activities, scheduling appointments for self and team colleagues.
- Generate sales leads for other Lighthouse Hotel Management hotels.
- Update the IHG website with relevant offers and information.
- Manage a light-touch social media presence.
- Research competitor strategies to identify revenue growth opportunities (TRevPAR).
- Suggest innovative marketing ideas and proactively develop them.
- Review STR, competitive reports, and other resources to maintain market awareness.
- Complete annual corporate Wish, Want, Walk documentation (updated monthly).
- Consider local demand calendars when establishing new accounts.
- Develop and convert leads and inquiries, recording all data using hotel PMS and Salesforce.com.
- Ensure guest expectations are exceeded throughout the sales process.
- Maintain regular customer interaction for feedback on service levels.
- Attend pre- and post-conference meetings when relevant.
- Ensure account management activities are recorded and reported in Salesforce.com.
- Provide monthly sales reports by the second business day.
- Attend business reviews and executive board meetings when required.
- Demonstrate a thorough understanding of company policies and procedures.
- Work collaboratively with General Managers and Sales Managers.
- Ensure ongoing communication and expectations are set via weekly strategy meetings.
- Ensure all departments are aware of Space Invaders sales incentives.
- Attend required internal and external training courses.
- Develop and manage internal stakeholder relationships.
- Adhere to company policies, conduct, and procedures.
- Perform other tasks as directed by the line manager.
- Pursue continuous professional development.
Skills and Expertise:
- Single unit sales management experience with demonstrated results across various markets.
- Excellent communication, presentation, and mentoring skills.
- Comprehensive knowledge of market segments and total sales revenues to support hotel operations.
- Experience working with a global hotel brand and developing successful strategies.
- Strong customer relationship management skills and negotiation abilities.
- Knowledge of revenue management, account profitability, RFP processes, and relevant systems.
- Strong organizational skills, effective decision-making, and problem-solving abilities.
- Ability to support, develop, and implement successful sales and marketing strategies.
Job Facilities/Benefits:
- Competitive salary and career growth opportunities within Lighthouse Hotel Management.
- Enhanced employee benefits, including 24/7 online GP access.
- Extensive training and development programs.
- Employee/Friend & Family discounts on hotel stays and dining.
- Vibrant and inclusive work environment with a diverse team.
- Employee recognition programs.
- Meals on duty provided.
- Death in service benefit for contracted employees.
Why Join Us:
Join Lighthouse Hotel Management and become part of a dynamic, exciting hospitality environment. Our company values unparalleled service and employee development, offering opportunities to grow professionally and contribute to the success of our hotels.