This is My Milwaukee

This is My Milwaukee. Is on the surface, a tourist promotional website/video, extolling the virtues of the town of Milkwaukee. Then as you watch it it starts getting weird, with references to the “event” and “cleanup” and “godseed fragments”

People speculate it’s a viral marketing creation such as Halo 2’s I love Bees designed to drum up interest in a new game that may be coming out soon.

Or maybe it’s some art project completely unrelated to video games. Who knows?